Greetings ,

tl;dr What's the most unexpected resource that's helped your business thrive? I bet it wasn't just money or time!

New episode of Business as UNusual out now! Kate Larking identifies her unique approach to book marketing by ensuring that the values and strengths of the author align with the marketing efforts, emphasizing authenticity and individualized strategies.

Listen Here

What's hiding in plain sight? - Uncovering Your Hidden Business Resources

We often focus on the obvious resources: time, money, those endless cups of coffee. But what about the resources we forget we have?

Think about:

• Your resilience: Every challenge overcome is a lesson learned and strength gained.
• Your network: A quick chat with a former colleague could spark a brilliant collaboration.
• Your values: Staying true to them attracts clients who resonate with your brand.

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And remember- stay unusual-- Aicila

PS https://bio.bicurean.com/ has all my links and shows in one convenient place.