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tl;dr In this episode, Shez Mehra shares how sound, music, and intentional sonic branding can create unforgettable business experiences for companies of any size.

Cutting Through the Noise

Many entrepreneurs obsess over the perfect logo, sleek website, or viral post—but have you ever wondered how your business sounds? In this episode of Business as UNusual, I chatted with creative entrepreneur and DJ Shez Mehra to explore the transformative power of sound in branding and business experience. From spinning records for superstars to crafting sonic identities for major global brands, Shez makes a compelling case that what we hear can shape our trust, memories, and emotional connection with a business—often more powerfully than visuals alone. He reveals why, despite its eight-times-higher recall, most brands still overlook the strategic use of sound, and how even small businesses can harness it to set themselves apart.

What really sets this conversation apart is its focus on accessibility and intention. Shez demystifies “sonic branding,” sharing simple, actionable ways anyone—from solo consultant to bustling bakery owner—can use music and sound to create consistency, trust, and emotional impact without massive budgets. The episode has practical tips for weaving audio into everyday touchpoints and a refreshing take on defining success by the quality of our experiences—not just financial targets. It’s a stirring invitation to tune in, get intentional, and make your business unforgettable in ways no visual could ever capture.

Listen Here to This Week's Episode

And remember- stay unusual-- Aicila

PS Curious about how I can help you bring ease into your workflow? Stop in at my Plaza room to learn more.