Addressing Latent Error:

Designing for your reality—instead of your aspiration—is how we stop blaming our discipline and start making consistency the path of least resistance,,.

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Business as UNusual

Sales as Service with Sebastian Hidalgo

Sebastian Hidalgo, co-founder of Durindal, blends the art of sales with tactics drawn from hostage negotiation and psychological operations. He explores how his "SWAT Sales" system reframes selling as an act of service—moving from "pitching" to "diagnosing"—to help founders and technical experts turn ordinary deals into extraordinary wins.

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Listen Here to Business as Unusual

And remember- stay unusual-- Aicila

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