You need an excuse? Read this email. 😋

Dec 31, 2024 1:22 pm

Hi there,

Margaret here.

Read this email if you want to avoid the awkward family gathering currently happening. Haha, just kidding!

But hey, maybe I’m right—so here’s your excuse. 😋

Quick Update

This is my last email for the year, and you’ll hear from me again next year with a 3x per month newsletter and 1-2x per month podcast episodes. I won’t promise anything, but that’s the goal.

Happy New Year in advance! 🎉

If you want to join our 21-day New Year Challenge to set the tone for 2025, click here. We’re starting tomorrow, so don’t miss out!

Know someone who’d enjoy this? Forward this email or share this link with them.

What We Talked About Last Week

Missed it? Search your inbox for "Ready to Pivot" or read it here.

Down to Business

I talked about pivoting your service or business instead of closing shop and I promised to share my story.

Here’s a glimpse into my journey:

Over the past 10 years, I’ve built various online businesses. Some won big, others were hard lessons. Some are still incubating, and 2025 will tell us where they’ll go.

Here’s the takeaway from one experience:

We launched an info-product business in a niche we thought had massive potential. We sold $5k in 3 months, but after that… crickets. Why?

Churn rate skyrocketed: Customers couldn’t follow the product because it was too technical.
We forgot the golden rule: KISS (Keep It Simple, Stupid).

After a year of testing, revamping, and listening to feedback, we found what worked. Now, this business generates recurring income. It's too niche but still recurring.

But entrepreneurs are always on to the next thing, so we’re planning to sell it in 2025.

The lesson? If we’d quit too soon, we’d never have uncovered the problems or built a sustainable model.

Does this resonate with you?