Hi there,

Margaret here.

Quick update: I’m writing again!

Three emails a month packed with marketing anecdotes and strategies for freelancers and indie biz owners who want to GET PAID (often). Real-time(ish), written by yours truly.

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Now, down to business:

A freelancer asked me: I am not getting enough sales, Margaret.

Should I pivot? Shift focus? Change everything?

Here’s the thing: A pivot usually means you’ve hit a wall.

No demand. Wrong idea. Or… maybe not? But the freelancer mentioned "not getting enough..." So there's an echo, if you will.

The real question is: Have you explored all your angles?

Imagine a freelancer offering custom caricatures for family milestones.

In the Philippines, where every birthday, wedding, and graduation is a celebration, there’s demand. But why no success?

Here’s what to check:

1. Your message – Does it click? Are people saying, “This is perfect for Mama’s 60th!”
2. Your platforms – Are you hanging out where your audience is? Facebook groups, Insta reels, you know the drill.
3. Your presentation – Is your order page clean and inviting? Does it scream “Buy me now!”?
4. Your creation – Is your product meaningful? Does it capture that Pinoy warmth and joy?
5. Your offer – Have you really refined these, or just skimmed?

Refining takes time. But when it clicks? Magic. 🪄

If it does, tell me! I’d love to hear about it.

Next email: How I pivoted one of my businesses, why I’m selling it, and what I learned. Stay tuned.

Love this style of straightforward emails.? Reply with PIVOT.

Stay grounded,

Margaret

Article and Design

P.S.

Playlist reco:

Sunday Cleaning Vol. 10 | R&B, Slow Jams, Throwbacks, Blends

Reading reco:

Life is Fragile. That’s What Makes It Precious.

Latest podcast:

Life Lessons & Stories of Growth this 2024.