Folks,

Last week, I dropped the term “age performance” and asked you if it was of interest. Well, the results are in, so stand by your beds! 

81% of you opened the email. 

1% of you clicked on the link.

0.002% of you responded to the poll.

If this were you, would you:

1. Accept the group narrative?
2. Or dig deeper for those who responded?

I think it’s fair to say that as a group, we don't care; as an individual, you might. Groups will create a narrative that suits the groups needs, individuals have to deal with the facts of reality. And this is where it gets interesting because there is an argument for designing a business/service for those motivated to take action, even if it is the 0.002%. 

Most, I feel, would switch and try to find something that more people are interested in. Thoughts? 

I’m going to leave you with an exercise in cognitive load; give it a go and let me know how far you get. Where do you want to put your attention? 

Have a great week, 

Simon

NOT SO NEW: If you would like a place to go where you can return with your answers month after month, perhaps you will consider Coach Camp: New Dates: Sat 26th April, and Sat 31st May.