👋🏽 ¡Ho-ho-ho-holi, !

¡Feliz Friday and Felices Fiestas, mai fren! Too soon? I wanted to be the first to welcome you to this the beginning of the end, as we skip right passed the first federal holiday and gear up for a magical season.✨ Let's dive into this week's

P.O.C.H.O. Stuff Email

​Algo bien for a fun Friday.

Edition: November 15th, 2024​

Picture 📸 • Optimism💖 • Cool Find 🕵🏽‍♂️ • Homework 📝 • Other Stuff 📢

PICTURE: 📸

It's beginning to look a lot like Christmas!

Last night, I took a picture at the new SeaWorld San Diego’s Christmas Celebration that launches this weekend. I was invited to a sneak peek of the all-new seasonal celebration that includes themed l-e-d experiences, tasty holiday treats, a holiday parade, and a show sure to get you into the spirit. Check it out now through December at Sea World San Diego.

OPTIMISM: 💖

A quote from a show:

"Life’s a journey. We will all make mistakes, it’s about how you learn from them."

— Jane Villanueva, "Jane the Virgin"

COOL FIND: 🕵🏽‍♂️

I found an AI-powered magic editing tool that I tested with previous POCHO content! Do you remember my #BorderBlabs from the Periscope and IG-live days? I later brought the positivity-filled bicultural reflections into IGTV. While most of those platforms shuttered, my BorderBlabs filmed live while waiting at the US-Mexico border, remain alive and renewed! You can find my test batch of refreshed clips on my ticktock, I'll also trickle them into IG reels and FB Stories (for the adults 😬) to hopefully inspire your own reflections on this fun human experience that we get to be a part of together. 🪞💫

HOMEWORK: 📝

Cultural Holiday Celebrations: The holiday come at you fast, prepare to celebrate holidays from both Mexican and American cultures with your family and friends by looking at the calendar and identifying dates that might be special to you and marking them off. Maybe it is Dia de la Virgen de Guadalupe, Black Friday, or Noche Buena. Make a plan so that you're not scrambling the day of.

OTHER STUFF: 📢

I launched the POCHO Stff email in January with a personal goal of sending out 10 editions to freshen up my email marketing skills and explore new industry tools. Thanks to you and the rest of the POCHO community, I haven't stopped since. That's 53 emails, reaching over a thousand people, creating a lightheaded space filled with information for bicultural/binational people and our friends. I'm already thinking of 2025 goals to improve and better present this weekly gem in your crowded inbox.

¡Muchas gracias for opening and skimming these emails, I know how valuable your time is! My email system auto-drops people who don't open my messages after 90 days (I can take a hint), so, seriously: THANK YOU for keeping me around. I also archive previous Bonus Tip of the Week messages over on the POCHOsocialite blog.

Abrazos,

Tony U

💖 🙌🏾✨

-your favorite pocho + multicultural marketer.

P.S. Interested in any of the marketing tools mentioned in this or previous emails? Reply to this message and I'll gladly share my knowledge and experience in the digital marketing space.