Happy Friday (night), !

¡Ya casi se va septiembre! But don’t worry—el orgullo continues. This week’s edition is all about honoring our cultura, staying grounded through books, and making space for unity (and conchas). We're closing out the mes patrio with joy, pride, and a little something sweet. 🇲🇽🍞✨ Let’s get into this week's...

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​Algo bien for a fun weekend.

Edition: 26 de septiembre 2025​

Picture 📸 • Optimism💖 • Cool Find 🕵🏽‍♂️ • Homework 📝 • Other Stuff 📢

PICTURE: 📸

Conchita bien patriotic!

El mes patrio is coming to a close, but not without one last bite of pride. I took a picture of this tricolor concha before it met its delicious fate alongside my morning cafecito. Don't fret, Hispanic Heritage Month continues until mid-October. 🇲🇽☕️

OPTIMISM: 💖

A powerful reminder from the co‑founder of the United Farm Workers on unity amid division.

“We can’t let people drive wedges between us… because there’s only one human race."

— Dolores Huerta

COOL FIND: 🕵🏽‍♂️

📚 5 Books to Keep You Grounded (and Fired Up)

Feeling the weight of the world lately? @ripwheelerfiesta dropped a powerful reel featuring 5 must-read books for Hispanic Heritage Month—titles that speak to grief, identity, migration, rage, and resilience. From Grieving by Cristina Rivera Garza to Why I Am Like Tequila by Lupe Méndez, each one offers insight into how we got here—and how we move forward. I know I'm adding all of these to my goodreads list.

👉🏽 Follow @ripwheelerfiesta for more recs that hit theheart and the head.

👉🏽 Swipe through the original IG post and let me know: who else would YOU add to the list?

HOMEWORK: 📝

☕ Support a Latinx-Owned Business

Put your money where your cultura is. Whether it's your favorite panadería, peluquería, or café, make it a point to support a Latine-owned local business. Need help finding one? Yelp has a handy "Latinx-owned" badge—check out these cafés to get started.

OTHER STUFF: 📢

Flashback Friday: Bonus Tip of the Week

Last year, I reached out to some of my favorite Latino influencers, creators, and community leaders to ask: What does Hispanic Heritage Month mean to you? From Chicago, Los Angeles, and SD, their responses were full of orgullo, resistencia, and beautiful reminders that nuestra cultura is worth celebrating every single day. 🎉✊🏽 🌀 It’s a great read to revisit—and still hits hard today.

👉🏽 Read the full community roundup on the blog

Whether you're sipping cafecito from a Latinx-owned café or diving into a powerful book that hits close to home, remember, our heritage isn’t just a month, it’s a movement. Keep showing up, celebrating loud, and supporting local. Un abrazo fuerte y nos vemos la próxima semana. 💌✊🏽

Hasta pronto,

Tony U

💖 🙌🏾✨

-your favorite pocho + multicultural marketer.

P.S. Remember that you can always send in a photo, quote, or rec to be featured in a future edition. Just hit reply, I read every message!