Did you make a purchase last weekend?

What was it?

How did you find it?

Advert, website or through the employer

Was your decision to purchase impulsive or you've been saving up for it for a while now?

For every time you make a purchase from a brand your experience with them determines if you'd go back to them.

Because touch points shapes how you perceive a brand

Take a look at the example for a tour agency

Touchpoint 1: A travel agent sees your eco-friendly tour activities advertised on Google

Touchpoint 2: They click on it, land on your website and fund more details about your services

Touchpoint 3: They book an activity for their customer using your tour platform 

Touchpoint 4: They get a confirmation and thank you email detailing their booking information and appropriate local contact 

Touchpoint 5: They are added to your email list 

Touchpoint 6: They receive bi- weekly emails on commission, how to use your platform to save time and increase sales

Touchpoint 7: They are invited to a webinar for in-house members (these are typically travel agents who have made bookings using your platform and you want to do more by offering them exclusive.

PS: To let me know how people interact with your brand hit the reply button.