Hey, ,

A travel agent once told me about a safari package they couldn’t sell. 

The price was great, the location was perfect, and it was a once-in-a-lifetime experience.

But no one was booking.

They tried everything, more social media posts, discounts, even an extra bonus.

Still, nothing.

Then, they made one small change.

Instead of a regular CTA like "Book Now," they used:

"Luxury Travelers, This VIP Getaway Is for You."

The result?

A flood of bookings.

Same package, same audience. 

The only difference? A CTA that made people take action.

So here’s the big question

How many potential travelers scroll past your offer…

Not because they don’t like it,

Not because they can’t afford it,

But because your CTA doesn’t grab them?

Many, right?

Let’s fix that

Now, if you’re promoting your trips but not getting results, here’s why:

Your CTA isn’t speaking to the right person.

"Learn More" or "Book Now" is easy, but does it feel personal?

Try this instead:

• "Sarah, Your Next Adventure Awaits"
• "Beach Lovers, This Trip Is for You"
• "Only 5 Spots Left for This Safari"
• 
  

You’re not testing what works.

Most people write a CTA and hope for the best. But smart marketers test.

Have you tried sending two versions of an email with different CTAs?

Have you changed a button’s wording to see what gets more clicks?

Try This Today

• Write down the last 5 CTAs you used.
• Next to each one, list how many clicks or bookings it got.
• Spot the pattern—what worked, what didn’t?
• 
  

The right CTA can turn silence into sales.

So tweak, test, and watch the difference.

P.S. A stronger CTA could mean more bookings, so don’t skip this step.

See you next week with more marketing insights

Esther.