Hello, ,

Ever wonder why some travel brands get booked fast while others struggle?

It’s not just about offering great trips. It’s about saying the right things to the right people.

Here’s how to do it:

• Know Who You’re Talking To

Are they solo travelers, families, or honeymooners? Each group wants different things. Speak their language.

• Talk About What They Care About

Are they looking for adventure, relaxation, or budget-friendly trips? Focus on their needs.

• Make It Personal

Instead of saying, “Join our city tour,” say:

"Meet Maria, a first-time traveler who felt lost in a new city—until she joined our guided tour. Now, she confidently explores hidden gems and meets fellow travelers along the way."

• Share Reviews & Stories

People trust other travelers. Show real experiences and testimonials.

• Be Where They Are

Are your ideal travelers on Instagram, Google, or Facebook?

Make sure they see you there.

At the end of the day, people don’t just book trips—they book experiences that feel right for them.

See you next Friday.

Got questions for me?

Send them in.