Hey ,

A tour operator once told me they had plenty of website visitors but barely any bookings.

Their tours were amazing.

Their prices? Competitive.

But travelers weren’t clicking that "Book Now" button.

So, they tested something new—personalization.

Here’s what worked:

Smart Suggestions – If a visitor checked out family-friendly tours, they saw: "Looking for the best kid-friendly adventures? Start here"

Result?

More clicks, more inquiries.

Location-Based Offers – A pop-up saying, "Cape Town to Kenya: Take the Road Trip of a Lifetime Across Africa” made visitors stop and pay attention.

Personalized Greetings – Instead of a generic homepage, repeat visitors saw, "Welcome back, Jake. Ready for another beach escape?"

That small change made people feel seen—and they booked.

Tiny tweaks, big difference.

So, here’s your move: Look at your website today.

Where can you add a personal touch?

Notice them?

Then make the necessary changes.

Because a small change could mean more bookings.

Let me know which one you’ll try first.