Yanik Williams

All issues

Why clients choose your competitors (even though you're better)

Hey ,


Quick question: When someone asks "Why should I choose you over your competitors?" — do you have a clear, confident answer?

Or do you start listing services, rambling about features, or worse... compete on price because you can't articulate your unique value?

If you're like most entrepreneurs I work with, you know your product inside and out. But when it comes time to sell it, something gets lost in translation.


Here's what that's costing you:

I see this every day. Smart, capable entrepreneurs with great products... bleeding money on generic messaging.


So I'm doing something about it.

This Wednesday, December 3rd at 12:30 EST, I'm running a 90-Minute Offer Clarity Session.

And for Cyber Monday, I'm opening it up for just $47.99.


Here's what you'll walk away with (in just 90 minutes):

✓ One clear, sellable offer — no more stammering or listing services

✓ Your ideal buyer defined — so your messaging magnets the right clients

✓ Your unique differentiator — what makes clients choose YOU

✓ A simple sales pathway — that fits your strengths and actually converts

✓ A clean fulfillment workflow — so delivery feels easy, not overwhelming

✓ Confident pricing + packaging — that reflects your value, not your fear

✓ A 30-day action plan — you can follow immediately

✓ Session recording included — so you can revisit your roadmap anytime


Why this matters now:

Think about Nike vs. Hoka vs. New Balance. Everyone needs a great running shoe. But what makes someone choose one over the other?

It's not the shoe. It's the story. The positioning. The promise.

Your clients face the same choice with you. They need what you offer—but so do a dozen other providers. If you can't clearly communicate your unique value, they'll choose someone else.

Not because you're not good enough. Because you didn't make it easy for them to choose you.


This session is for you if:

Here's the truth:

You can figure this out on your own. But it will cost you months of lost time, missed revenue, and wasted ad budget.

This session condenses what takes most people 6-12 months to figure out into 90 minutes of focused clarity.

One of my recent clients said: "You just did in 10 minutes what I couldn't get together for years."


The businesses dominating your market aren't spending more on ads. They're spending smarter—because they did this work first.

Your ads will thank you. Your calendar will thank you. And your bank account will definitely thank you.

Because this isn't just about making money—it's about reclaiming your time, your only non-renewable resource.


Ready to get clear and start converting?

BOOK YOUR SPOT HERE - $47.99 for Cyber Monday]

Wednesday, December 3rd @ 12:30 EST 90 minutes that could save you months of spinning your wheels.

See you there,

Yanik


P.S. — At $47.99, one converted client pays for this hundreds of times over. The real question is: how much is it costing you NOT to have this clarity?

Share
Get the next issue in your inbox
Free, and you can unsubscribe any time.

0 comments

More issues

All 103 →
#12 Nov 26, 2025

I'm a sales girl who sucked at marketing, which are you?

Read issue →
#11 Nov 25, 2025

{{contact.first_name}} are you prepared to win in q4?

Read issue →