Sales and Marketing Alignment for Channel Partners

Breaking Down Silos Over 70% Of B2B Companies Leverage Channel Partners, Making Their Success Essential For Growth. I’ve been fortunate enough to have worked with amazing channel partners, ranging from global organizations to specialized regional pro...

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Mar 30, 2024
Pipeline by Wave, Now On Substack, And What’s Next?

Welcome to Pipeline. A human generated newsletter for B2B sales and marketing leaders, looking for GTM strategies that work in today’s market. From David Marsh @ Wave Representatives Why we moved Pipeline to Substack? We wanted our readers to be...

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Mar 26, 2024
B2B Marketing Strategies to Cut Through the Noise

B2B Marketing Strategies to Cut Through the Noise In today’s world, B2B marketers face a constant struggle: how to break through the information overload and capture the attention of their target audience. If you’re a marketer, you know that traditio...

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Feb 14, 2024