Hey 🤠👋 Y’All,
We're going to dive into discovery and brainstorming.
When thinking about 🤔 your business online;
How can someone find you, if they don’t remember your name?
What’s your tagline? 🏷
What would someone enter into google, bing, or yahoo?
What is your company known for?
What are you selling?
Is your product or service only offered in a certain location?
i.e. Selling plums in Santa Rosa
Take those answers and use them as your keywords throughout your website.
A specific keyword 🔑 should be in your title tag and headline.
(Here’s an example of a title tag and headline in the images below) 👇
"Stevie Wonder"
Notice the Blue Headings? Those are taglines.
The First Heading on the page is “Stevie Wonder”, it’s really simple but often overlooked.
The goal is to have organic traffic.
Relying solely on ads is not a good strategy.
You can certainly pay for ads in the beginning, but you should also consider a long-term strategy. The ratio should look like this.👇
A solid SEO strategy will usually take about a year to lay the foundation.
Do you have an Online marketing budget for your business?
If you spend $300 per month on SEO and it yields you $3000 in sales.
Would you spend more to achieve higher sales?
What ROI do you need? Versus what you want?
Think about your target sales goal, what is it?
All of these questions will help you determine what investment you need to continue or boost growth.
5 Steps to take Action on SEO (Re-cap Checklist)
The health of the Website
Use an SEO tool to run a free audit on your site.
Take steps to improve the overall health of the website.
Keyword Research
Take all your answers above and list 10 - 30 keywords for your website.
Smartly use them, in Title Tags and Headlines.
Try out this tool👇 to provide some insight into the demand for each keyword.
Google Search Console
Once you have made these updates you’ll want to register this with Google Console. This will allow the search engines to recognize that it needs to re-crawl your site with the latest updates, so it will reflect in their search results. You want to be proactive, so your site is indexed when you make routine updates. 👉 Search Console
Blog
Start your blog, and use those keywords to generate organic traffic.
If you already have a website, great, all you need to do is to write 3 - 5 articles on the blog space.
Backlinks
The more websites, blogs, and social chatter about you and linking back to your site, the better your chances of your site moving up the ranks within the search engines. This type of activity and linking indicates you are a high-value/high authority site.
Content
Create good content. That’s it.
Bonus*
Google My Business
Create a listing. Start requesting for your customers to leave reviews on your profile. The reviews are so critical. This can help drum up local business.
Always be sure to respond and stay on top of bad reviews.
Social Media
Be sure to use those keywords you selected for the website and use them as hashtags on any Social Media platform.
If you find yourself with more questions, feel free to reply to this email.
Or, if you need SEO services now, check out my current pricing.
Until next week,
Cheers 🥂
Elizabeth
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