Hey there

So...

Yesterday at IST...

We had the opportunity to watch a train wreck in slow motion.

A successful entrepreneur.

Seven figure business.

Smart guy.

Explaining his "strategic vision" to Dr. Benjamin Hardy.

Seven goals.

All "synergistic."

All "essential."

All slowly strangling his business to death.

Hardy let him finish.

Then delivered the diagnosis:

"You're committing entrepreneurial suicide."

#sipscoffee #evillaugh

Here's why...

Most people think adding goals is like adding horsepower to an engine.

More goals = more power.

Wrong.

It's like trying to drive seven cars at once.

You don't get seven times the speed.

You get seven times the crashes.

The math is merciless:

One goal gets 100% of your focus.

Two goals?

Each gets maybe 40%....

Switching costs energy.

Seven goals?

You're giving each one about 5% attention.

Meanwhile, your competitor with one obsession is running at full throttle while you're sputtering on fumes.

Want proof?

Logan Cot (one of the examples Hardy brought up)..

Was launching profitable supplements left and right.

Making money.

Feeling successful.

Growing... slowly.

Then he did something that horrified his accountant:

He killed dozens of profitable products.

Kept only the ones serving his one impossible goal: Build a $100M supplement company.

His team thought he'd lost his mind.

His results proved he'd found it.

10x faster growth.

Almost overnight.

But here's the part that'll make your head spin...

The hardest part isn't execution.

It's selection.

Most entrepreneurs can't pick their one goal because they're terrified of saying "no" to anything that might work.

So they say "yes" to everything.

And end up with nothing.

Sound familiar?

#pausingfordramaticeffect

Here's your assignment...

if you're brave enough:

Write down your one impossible business goal.

The one that makes everything else either automatic or irrelevant.

Can't pick just one?

That's your problem right there.

Because until you can answer that question...

You'll keep playing entrepreneurial roulette with seven bullets in the chamber.

And the house always wins that game.

And speaking of the house winning...

We're in the prep stages of our 30day Quantum Leap Experience here at IST.

I've still got a few guest passes left that give you bonus full access to IST for 30 days.

Interested?

Click here for detals

Till tomorrow...

Get out of your own way.

CTM

P.S. Hit reply and tell me your one goal. I read every response. And I'll tell you if you're lying to yourself. #evillaugh