“Freedom isn’t found in doing more. It’s found in saying ‘no’ to everything that isn’t a blazing, soul level ‘yes.” 

Hey ,

Check this..

On paper..

Things look good.

The revenue is coming in.

You have clients.

You’re doing all the things the experts told you to do.

You’re following the playbook.

So why does it sometimes feel like you’re running a practice you secretly resent?

Why does the "freedom" you chased feel like a new set of golden handcuffs...

Your calendar packed with obligations that drain you...

Not fuel you?

After working with hundreds of founders...

I’ve seen this pattern repeat itself over and over.

There’s a silent killer of entrepreneurial passion that is responsible for this more than anything else:

Obligation.

Obligation is the practice you build because you feel you should...

Not because it’s a true expression of who you are.

It’s launching the offer that looks logical on a paper..

Not the one your soul is calling you to create.

I’ve watched people launch programs that hit six figures in their first month...

A massive success by any outside metric...

Only to admit later in private...

That they’d built a cage… not a kingdom.

So what’s the antidote?

It’s deceptively simple.

But it requires radical honesty.

It’s a filter you must apply to every major decision in your business.

Before you build a new funnel...

Launch a new product...

Or take on a new client..

You must ask one question:

Is this an "OMG Yes," or is it a "No"?

There is no in between.

A "maybe"...

A "probably"

Or

A "this makes sense on paper"..

Are all just “no” in disguise.

So...

Take a moment now.

What is one thing in your practice...

A task, a client, an offer—that isn’t a true "OMG Yes" for you?

Just identifying it is the first step out of the trap.

When you start clearing out the “No’s”...

You create space for the work that actually matters.

The work that energizes you.

The work you were meant to do.

But maybe you’re wondering how do you find the right “Yes”?

Well...

It has less to do with being “better” than your competition...

And everything to do with being profoundly different.

With building from the inside out...

Not just stacking tactics on top of someone else’s blueprint.

We’ll break down exactly what that means tomorrow.

For now...

I’d love to know:

What’s one “no in disguise” you’re ready to clear out of your business this week?

Hit reply and let me know.

This is The Certain Way.

Get out of your own way.

CTM

PS: This week I'm opening up one spot for joining us in The International Society of Tribemasters. Want details? Hit reply and send "I want Detals"