The first prison most experts never escape
Sep 13, 2025 11:11 pm
“Attention is the applause of the crowd. Authority is the key to the vault.”
Hey ,
Betcha thought I forgot cha...
Well I didn't...
It's just been one of those incredible days...
Been up since 1am and once I press send...
Imma cuddle up next to the love of my life and .....
Anyways...
I've got a sercret.
I didn’t start the International Society of Tribemasters because I was winning.
I started it because I was trapped.
You see back when I ran HPEN...
Especially coming into 2020...
I was:
- Posting like a maniac
- Saying yes to every call
- Running faster than ever on the hamster wheel
From the outside?
I looked like I was crushing it.
Inside?
I was fried…
And still broke compared to what I knew I was worth.
Don't get me wrong...
I ended 2020 with $3million+
But...
Truth be told...
It wasn't because people paid me what I wanted to be paid...
It was because I leveraged a very special relationship.
Here’s something I know from personal experience...
You’re not broken.
You’re just stuck in the wrong prison.
Mine had a name: The Vanity Cell.
It’s where you measure success in likes and comments…
While your bank account quietly starves.
It’s where you chase attention...
Thinking it’s brand building…
When all you’re really building is anxiety.
The worst part?
The Vanity Cell has no door.
Because it’s welded into your identity.
My jailbreak came when I quit trying to be seen by everyone…
And started building authority with the right people.
That one move flipped everything..
My calendar opened up
My revenue crossed $20k/month
My audience stopped scrolling…
And started buying
Lesson?
Attention doesn’t pay. Authority does.
That shift is the reason IST even exists.
And here’s the kicker...
The Vanity Cell is just Prison #1.
There are 7 more.
Each one keeps experts broke...
Burned out...
And stuck in hustle…
Even when they look successful.
That’s why...
Starting Sept 21...
I’m running PRISON BREAK™...
An 8 day guided escape.
One key per day.
Eight days.
By Sept 29...
IST’s first anniversary..
You’ll have all 8 keys.
And then we’ll meet live for The Great Escape Anniversary Call to snap the last bars together.
This isn’t some content series.
This is a reset.
A jailbreak.
The kind that rewires how you see your practice…
And yourself.
👉 To get Key #1 the second it drops:
Reply with BREAKOUT
Today...
You have a choice to make...
Stay locked up with everyone else.
Or step out.
See you on the outside,
This is The Certain Way.
Get out of your own way.
CTM
PS: If you've somehow created some breakthroughs for yourself as a result of the work I've done or things I've shared over the last 12 months...
I'd love to interview you for my next book.