"You’re not failing. You’re just playing a game you weren’t framed for. The right frame activates your genius." 

Hey ,

So...

Yesterday at my youngest daughter’s graduation...

Something unexpected happened.

The emcee called me up to the front...

Along with a few other parents to play a game.

Simple rules...

He calls out a letter....

And we’re to name a country that starts with it.

Simple enough...

Right?

#sipcoffeeto

Until you’re the one standing there...

In front of the whole crowd…

And the letter is “M.”

Or “T.”

Or “P.”

And your mind goes completely…

Blank.

#sigh

I was slaughtered.

Everyone laughed.

I laughed too.

But deep down....

I felt a tinge of embarrassment.

Not because I didn’t know countries.

But because...

In that moment....

I couldn’t access what I already knew.

Here’s the lesson that hit me later:

Even the most brilliant minds go blank when they’re put in the wrong frame.

I wasn’t nervous.

I wasn’t unprepared.

I was just disoriented.

New context.

New rules.

New expectations.

And my brain...

Usually sharp said...

“Nope.”

And that’s when I saw it:

This is what so many experts experience every day.

They’re smart.

They’re gifted.

They have something powerful to say.

But when it comes time to build a business around that brilliance...

They freeze.

Not because they’re not smart.

But because no one ever gave them the frame.

That’s why I created IST...

The International Society of Tribemasters.

It’s not just a community.

It’s a frame of reference.

A lens that helps experts like you...

Organize your wisdom into monetizable systems...

Build your practice with clarity and simplicity...

Lead with purpose instead of pressure...

Monetize what you already know in ways that set's you up for life...

Because let’s be honest:

You don’t need another course or coach yelling random letters at you.

You need the frame that brings your genius into focus.

Question...

Are you blanking…

Or are you just out of frame?

If you’re ready to stop guessing…

If you’re tired of freezing in front of your own potential…

Then IST was built for you.

And you’re invited.

Hit Reply and I'll send you deets...

This isn’t about adding more.

It’s about activating what’s already inside you.

This is The Certain Way.

All you have to do is....

Get out of your own way.

Let's talk.

CTM