🕵🏻♂️ What's happening in Trenches + upcoming events
Sep 29, 2021 9:17 pm
Hi, .
Last week we've finished our 2nd Full-Funnel Summit, what an event it was!
3000 attendees, 50 speakers, 5 theme days, 100+ testimonials. Many folks asked us for Encore. You asked, we did.
On Thursday 30th Oct, 5 PM CET - 11 EST we are going to host an encore session with Arthur Castillo and Nicolas Vandenberghe from Chili Piper to discuss how to automate sales & marketing alignment to 2x inbound conversion.
3 key points we want to discuss:
- Why 75% of high intent leads never make it to sales pipeline
- How to cut out 80%+ of the back and forth with prospects
- How companies like Gong, TravelBank, and ChowNow are automating marketing to sales alignment and doubling inbound conversion
The session will be hosted on Zoom. Guys will share the case studies, and then we'll have an open discussion.
Upcoming Events
1.ABM Roundtable: Getting marketing teams to implement ABM & getting execs sponsorship - 6th Oct. 5 PM CET - 11 AM EST.
We want to chat about the challenges and best practices to get buy-in from execs for ABM campaigns and getting marketing and sales teams involved in campaigns.
Sign up here: https://lu.ma/abm-roundtable
2. Demand Generation Roundtable: Market Research Best Practices - 7th Oct. 5 PM CET - 11 AM EST.
We want to discuss the best practices, pitfalls, challenges and also share frameworks that work. Also Erin Balsa will join us to share her market research best practices.
Sign up here: https://lu.ma/demand-gen-roundtable
Tweet Of The Week
I completely agree with this. It's the easiest way:
- To connect with the entire buying committee
- Start collaboration
- Learn more about the needs, goals, and priorities of strategic accounts
- Create unique field content
Wish more B2B companies followed the process.
Best Shares From Trenches Community
- "I want more leads" by Andrei Zinkevich
- What can marketers learn from rock stars? by Vladimir Blagojevic
- The experiment with “Blank connections have the highest acceptance rate” by Relja Denic
- What's the one misunderstood thing about growth marketing? by Wiebke Arendt
See you in Trenches 😉