I have ambiguous feelings about the term ‘bootstrapping’.  On the one hand, it’s the way I created my own business. On the other, I hate that it’s somehow become some sort of badge of honor.  The term originated as a way of saying something was prett...

You’ve gotten through the startup phase and now it’s time to connect with clients or customers.  You’ve read a ton of stuff on the internet, so you know you need to build a mailing list and create a newsletter. You also have chosen a social media pla...

Subscribers to my newsletter receive a helpful, inspirational or encouraging quote in each issue. In the newsletter, they correspond with the subject and are a nice way to not only reinforce whatever it is that I’m teaching or sharing, they also serv...

One of the reasons owning a home business is many people’s dream job is the desire for flexibility.  Working 9 to 5 or longer, plus the added time of commuting means a large chunk of time daily is spent either going to, coming home from, or being at...

You’re working more, but it seems like you have less to show for it. You started your own business to find a better work/life balance, yet you have less free time to do the things you love than you did before. You need to sell more or gain more clien...

If you’re a regular reader of my articles on this blog, you know that I’m not the most consistent blogger out here. I’ll go through spurts where I post regularly and then business gets busy and all you get are crickets for long periods. I’d apologize...

As a small, home-based business my budget has always been pretty tight.  That means that I do a lot of research and soul searching before purchasing anything.  Although I firmly believe in reinvesting my money into my business, I also feel I need to...

Remember when this global pandemic began? If you were like me, you thought it might last a few months before things got back to normal. Surprise! We’re almost at the two-year mark and we’re still under the gun with COVID. Back in the beginning, I rea...

I’ve written about client gifting here before.  More than once.  But what do you do if the holidays are overwhelming you this year and you still haven’t decided what to do as far as client gifting is concerned.  Here is a list of last minute holiday...

As the owner of a work from home business, it’s important to use your time wisely.  Not only will you be providing product or services to others, you’ll be running your own business as well. That means setting aside time for marketing, invoicing, cli...