🍩 Good day, Donuts!
It's time for July's niche website case study update. But first...
First, let me welcome all my new readers. Apparently, my case study about Buying Aged Domains on Odys.global [Results In-Progress] was shared somewhere (I couldn't find the source), and there was a wave of new followers on social media and new subscribers. Thank you for being here. It means a lot to me!
Second, I want to mention that the niche website case study website is different from the one mentioned in the case study about buying aged domains on Odys.
And third, for my new readers, it will be helpful to read the following updates so that you can keep up with today's update: My Niche Website Projects Explained, The Avalanche Technique [+KGR], How to Recover Lost SEO Keywords and Organic Traffic.
One important essay to read: How I Won the Lottery Without Getting Lucky.
All past newsletter issues: read here.
You can read July's niche website update below or read it on my website.
Enjoy it!
Update #10 Content, Link building, Traffic, Keywords, Experiments, Earnings, Expenses
Content
In July 2021, I've added 8 articles. Just like I did in June, I wrote all 8 articles again. The good news is that my company documents are all set, and now I can start ordering batches of new articles. As I have already mentioned, the aim is to upload around 1000 articles. Right now, I have uploaded around 200 articles.
I can't wait to see what will happen with this website once it has 1000 articles published.
Link Building
I haven't done any external link building. I've focused mainly on internal link building and anchor text optimization.
Expenses
In July, I wrote all articles myself, so I didn't have any additional expenses.
Earnings
Here is a screenshot from my US Amazon Earnings in July. Compared to June, the ordered items in July are twice the number of items ordered in June. Also, you can see that not all items have been shipped yet. The clicks went up by 35%; the conversion rate has almost doubled.
Traffic
July 2021 is the first month to experience a slight decrease in traffic - 9.63%. But there is nothing to worry about because rankings and total keywords are still in the upward trend. The decline might be due to the summertime. It's always a tidal period.
Keywords and Rankings
In July, the website had its peak in terms of the number of ranked keywords (Ahrefs' data). And for the last two months, I've uploaded 15 articles, where I used to upload 40-50 per month.
From what I see, the website is stable during Google's storms, and once I upload the 800 additional articles, we might storm Google. 
I have 142 newsletters (I haven't read yet) on my reading list. I like binge-reading newsletters when I have the time to read and take notes. I keep my notes on relevant pages in Notion. It's a very neat system that allows me to find anything I need as a reference easily. Next Saturday, I plan to read them all and send you the most interesting findings in my Sunday newsletter.
Enjoy the day! If you are a new reader, don't forget to say Hi 👋!
Own your future, Friends!
Mila 💌
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