Mila Chervenkova by Militsa

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🍩 Donuts Newsletter Issue #11: Hit by Google? Here is How to Stop Bleeding Money and Traffic

Let me be your gray hat SEO magician. 🧙🏼 (I've never watched Harry Potter btw, or The Lord of the Rings)

🍩 Good day, Donuts!

Let me be your gray hat SEO magician. 🧙🏼 (I've never watched Harry Potter btw, or The Lord of the Rings)


Here is the magic question for today.


How do you go from this dip after a recent crush by Google...

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to right here in under 10 days?

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Well, I'll show you the magic trick. Read the complete guide on how to do it yourself in case of emergency (Google's truck has hit you).


📚Two Unconventional Books I Read

I am an avid reader, and I read everything. I have no shame when it comes to reading—from $2.99 on-sale ebooks on Amazon by million-dollar authors to $100 pdf books on Gumroad by Twitter-famous authors, I've done it all, and I don't regret a nickel.


I prefer reading non-business books. Business books put you in another box (author's). Books on evergreen topics (aka non-popular topics)—psychology, philosophy, poetry, Transcendentalism, etc., teach you how you can be the one putting people in boxes (don't read this as killing people, but as influencing).


The last two books I've read are great examples of unpopular knowledge. And having specific knowledge in not so saturated domain allows you to dominate that domain. It is an opportunity to influence people and event outcomes the way you want them.


So when you pick a book, pick the one you haven't seen in a Twitter thread of "The 10 Books that will teach you more than any $150,000 MBA"—most probably, they won't.


The two books I suggest you read are:

📘 Breaking the Habit of Being Yourself by Joe Dispenza

📙 Dark Psychology Secrets by Daniel Hollins


📩 Next Two Weekends

FYI: I will probably not be sending my Sunday emails for the next two weeks. I will be traveling and want to finish the mega guide I mentioned earlier on managing multiple projects with Kanban and OKRs system.


This will be a helpful guide to most people and teams, especially if you have never been exposed to Kanban culture or worked with savage productivity freaks. And I am a one myself. 😬


Don't stop the hustle. And don't be manipulated by society that it is summertime and you should chill most of the time. If you don't feel like it—don't. Find your life rhythm and stick to it at 100%.


Talk to you on the 6th of August! (shit, this year already passed)


Own your future, Friends!

Mila 💌


🙏 If you're enjoying my Donuts about Marketing newsletter, I'd love it if you shared it with a friend (or three). You can send them this link.

I'm always open to feedback and suggestions.

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I also share my struggles and success on TW, IG.

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