Hey 👋
Been a while. Hope you're doing good.
Wait, not good. Great.
Last weeks I've started reading again. And I wanted to share my biggest insights with you in this email.
Over the past 4 years I think I've read well over 60 books, maybe even close to 100. Lost count 😅
The goal used to be to read as many self-help books as possible. Rich Dad Poor Dad, The Suble Art of Not Giving A F*ck, Outliers to name a few.
But somewhere last year I realized I rarely even implemented the insights from reading directly into my life.
I decided to run marathons after Can't Hurt Me by David Goggins, that was a big one. But apart from that...?
Thousands of pages. Hundreds of ours of reading.
And most of it was just wasted time...
That's almost the least productive activity I can imagine.
I still think it is...
IF you do it like this.
That's why I decided to do it differently this time.
I came across the book 10X is Easier Than 2X by Dan Sullivan and I thought:
This is exactly what I need right now
The development of our software is still going, but it's not going as quickly as we desire.
And...when it's done and tested. How do we become the biggest in the industry?
That's where the Going 10X comes in.
Biggest insights from this book:
- Going 10X can happen in far fewer ways than going X2 → fewer choices, thus easier to make a decision.
- Going 10X means eliminating or outsourcing 80% of your current tasks and doubling down on the remaining 20% (this almost always involves an identity shift).
- Going 2X often means working harder, continuously improving processes by a few percent, infinitely more (no one wants that).
- Going 10X is not quantitative (= working more) but qualitative (= working differently).
- For the 80% you eliminate, the question is not HOW but WHO. Who will perform this task instead of how can I do this?
- 10X goals are less competitive.
- You MUST build a team to go 10X.
- Even being 10% better and different than the competition can yield 10-100X results (see for example Mr. Beast) → Winner takes all.
Now if you're in a place where you'd want to go 10X, I highly suggest you to read this book
If you don't, please don't waste your time.
If you're in a season of learning how to become better at sales, read a sales book. Preferably one about sales in your specific niche or business. And even more preferably, just start doing sales.
The more specific, the better. The more practical, the better.
For many situations, books are just tools to postpone what actually needs to be done or to stay in your comfort zone.
At least for me they were.
So:
Don't waste your time. You can only spend your seconds once.
And with that in mind. I'm wrapping this one up.
See you in the next 🫡
Be great,
Bart Gommers
The Road to 10 Mil
PS: What book did you read that actually changed your life for the better?
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