Your biggest business problem is you.
Not your niche.
Not your offer.
Not the algorithm.
You.
Every time we try to “fix” the business by tweaking tactics or building something new, we bring the same person into it: the same habits, emotional baggage, the same beliefs about money and success. So we end up reliving the exact same mistakes like we're in the movie, Ground Hog Day.
In this week's episode, I couldn't help myself, but to coach my guest Shea McVaugh as he recounted his business journey. He had “made it” with a four hour work week consulting business and still hated his life. The work felt dead. The freedom felt empty. The problem wasn’t the business model. The problem was that his internal operating system hadn’t changed, so no matter how “successful” it looked from the outside, it felt the same on the inside.
If you don’t change you, nothing you build will feel any different. Instead of asking what business move you should make next, start asking what part of you keeps recreating the same behaviors.
Maybe it shows up as the need to control everything. Maybe it is the fear of looking stupid with numbers. Maybe it is the habit of saying yes to clients and deals you resent. Maybe it is the way you avoid the boring but necessary parts of the game.
Pick one of those patterns and work on it this week. Not all of them, just one.
If you usually avoid numbers, schedule a short session with your profit and loss statement and simply write down a few questions about what you see.
If you usually say yes too quickly, create a simple personal rule that you do not accept deals you would not be excited to start tomorrow. Find which clients need to go to improve your well-being (and your team's) and focus on replacing them with better accounts.
You do not need a total life overhaul (it won't stick anyway if you tried). You need one honest upgrade to how you operate.
Fix you, and your business fixes itself.
Talk soon,
Tim
PS. There's some hard truths in this episode turned coaching session that I had and most of my entrepreneur clients had to learn. It really is worth a listening to.
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