In my humble opinion, a full-time occupation can encompass both paid employment and the responsibilities of running a household. These endeavors demand an immense amount of time and energy, yet for many women, the compensation falls short in proporti...

Creating an ideal client avatar is a fundamental exercise when starting a business. It shapes your entire approach, from pricing (considering the budget of a single mom versus a Fortune 500 CEO) to addressing pain points (focusing on individual conce...

Attention Deficit Hyperactivity Disorder (ADHD) is a condition that affects millions of people worldwide. Women with ADHD often struggle with time management and productivity, especially when running their businesses.    As a female entrepreneur, I k...

As an entrepreneur you want business success.  As a coach, it can be difficult to watch the lack of progress of so many promising entrepreneurs. You’ve dreamed for so long about creating a solid, sustainable business, and yet, all you […] The post Ac...

Does the thought of blogging leave you cold? You’re not alone. If you ask almost any online business owner what their most dreaded task is, blogging will likely rank right up there with bookkeeping and cold calling. With few exceptions, […] The post...

Whenever copywriting is discussed, the over-the-top sales pages with yellow highlights and red text often spring to mind. While those types of pages can be successful, they are not your only option. You might find that a more subtle approach […] The...

When you think of copywriting, do visions of persuasive sales pages, compelling squeeze pages, and highly targeted marketing emails come to mind? You are not the only one with this assumption, however, copywriting is more than just sales messages. As...

This is Copywriting 101, and we all still keep getting it wrong. From the latest product features to the most advanced technical specifications, it’s easy to get caught up in the details when writing copy for your services. But while … From Feature...

Pain Points: What You Must Know About Your Potential Clients How well do you know your potential clients? Do you truly understand your audience’s desires and needs? Are you fully aware of the challenges they are striving to overcome? These … The Po...

If you’ve ever looked at another entrepreneur and wondered how she manages to get it all done, the answer might surprise you. It’s true. She’s got good systems AND she has systemised these systems. “Systems” and “systemizing” are related terms, … O...