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• The journey from 0 to $4k as a UX designer in 4 months.
• Our hero: Storymapping the user experience.
• Big Techs' design team red flags.
• Is UX still viable? The unintended consequences of user-centred design.

post of the week 💊

We need to discuss the role of design as a strategic pillar in the business management table. You might want to disagree, but I believe designers are still often seen as an additional technical value, a "nice to have" employee/partner, not a big deal to be spoken of. People usually look at their role as an extra flourish on the surface of a piece of engineering, a water-cooler conversation item rather than the engine of the company. Yet this approach is not only short-sighted but can hinder collaboration.

Well, this topic results in a good debate with endless arguments. But my question is: is it time already to finally get a "seat at the table"?

The ability to think creatively is a highly individual trait indeed. Although the overall creative output achieved in educational establishments may stagnate, the human capacity to come up with creative solutions to problems remains highly relevant especially in times of global change, social transition and economic turbulence. Through design thinking, for example, businesses can address these challenges more effectively.

Although still not prevalent, I believe design is taking on a new meaning in big business, including the entire lifecycle of a product. It means thinking about things in a totally different way, not just on the physical level, but also as a continuous longitudinal process, prototype to sale, as it were. This is how we could all treat the “dimension of design” (a stranger word for a “Design-as-a-Service” business model).

While not every engagement around design has to be for the sake of business success, all of these things are closely aligned. Marketers, for instance, can leverage design to deliver compelling communications.

Most business leaders would agree that better design can broaden customer engagement. It reduces customer choice fatigue, improves conversion rates, garners attention and generates brand loyalty. Further, it improves customer experience so they come back again and again for more.

So why not a "seat at the table"?

[Original Post]

__JP Paiva / design-driven product strategist / LinkedIn

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