New section: welcome to PRODCAST - the most important product-related podcast you should be listening to this week.

___ by Beautiful Mess (9 min)

goal clarity

Goals do not magically create alignment. No two people see a goal the same way. It is impossible to bake everything into a single number or sentence.

To become more aligned the people involved need to a few things first.

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___ by Built for Mars (6 min read)

twich monetization

[Case Study] After Amazon acquired Twitch—the video game streaming service—for nearly a billion dollars in 2014, it was obvious how important monetizing the service would be. Because as YouTube has demonstrated, monetizing video content can be tough.

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___ by Dennis Meisner (9 min read)

ab-test dictionary

What’s the difference between an experimental and a randomization unit? And what is an AA-Test used for again? Here’s a collection of the most important terms in the world of AB-testing, carefully hand-picked, sun-dried and served just for you!

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