The Strength of Twenty

I’m pretty sure if I offered you $20 or $1,000, most people would pick the latter. A thousand dollars is way more than twenty. Fifty times more!

But more isn’t always better, is it?

Building your business might be easier with 20 people who know, like, and trust you than with 1,000 people who’ve never even heard of you. Seth Godin preaches the value of the “smallest viable audience.” More of the wrong people won’t help you close more deals.

Who’s in your tribe? Who are your people? How can you strengthen your bullseye by focusing on one relationship at a time?

Because if you get the right twenty, you just might turn it into thousands... and then some.