Hey Product Coffee fans!
We've got a great session coming up next week! Have you been hearing the buzz and call to consider "value based" pricing for your products? You won't want to miss this!
In this session, Pragmatic Institute’s Paul Young will help us understand how to define the value you’ve created in your product, how to enter the mind of your buyer and the decisions they make, and how to charge different prices for the same product to different segments of the market. You will work in groups to perform a case study based on the learning followed by a group discussion and facilitation of the lessons learned and how to practically apply these concepts to your own products.
Topics Covered:
Value-based Buying
- Defining Value
- Will I vs. Which One
- Differentiation
Price Segmentation
- Willingness to Pay
- 4 price segmentation techniques
Case Study
- Price segmentation applied
Also--can you take a few minutes to share your insights with Pragmatic Institute for the annual Product Management survey?
Complete the 20th Annual Product Management and Marketing Survey
In 2019, nearly 2,500 product professionals shared their experience with all things product.
And then 2020 happened.
Help us understand just how much the product world has changed by participating in Pragmatic Institute’s annual survey. For 20 years, they’ve been collecting data from you and your peers around the world to provide a benchmark for the product community.
And they need your input now more than ever.
From compensation to challenges to certification levels and beyond, the Pragmatic Institute Annual Product Management and Product Marketing Survey provides insights and uncovers industry trends you won’t find anywhere else.
Share your thoughts and experiences from 2020 so we can help you see into the future and have a truly pragmatic 2021. Take our survey by 12/4 to ensure your voice is heard.
If you’re a product management or marketing professional, please complete the survey NOW!
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