Are you doing BA research the hard way?
Mar 18, 2026 2:01 pm
Hi ,
Let me paint a picture.
You just got assigned to a new project. The client is in an industry you have never worked in before. Your first stakeholder meeting is in three days.
So you open Google.
You start searching. You open tab after tab. You find a Gartner report but it is 40 pages long. A McKinsey article that is behind a paywall. A Forrester summary that raises more questions than it answers.
Two hours later you are still piecing things together.
If that sounds familiar, I have something for you.
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