Why your AI prompts are giving you bad research
Mar 21, 2026 2:01 pm
Hi ,
Let me ask you something.
Have you ever typed a question into ChatGPT and thought "this answer is so generic it is practically useless?"
You are not alone. And it is not the tool's fault.
The problem is the prompt.
Most business analysts use AI like a search engine. They type short, vague questions and get short, vague answers.
But AI is not a search engine. It is a research partner. And the quality of what you get back depends entirely on the quality of what you put in.
A structured prompt framework changes everything.
- It tells AI exactly what business context you are working in. It specifies the depth and format of research you need.
- It directs AI to apply specific frameworks to your exact situation.
- It unlocks the deep research capability that most people do not even know exists.
The difference between a BA who gets surface level outputs from AI and one who gets deep, reliable, analysis ready research comes down to one thing — knowing how to write a better prompt.
In my free webinar AI for Business Analysis Research I am sharing the exact prompt framework I use for BA research. You will be able to apply it immediately after the webinar on any project you are working on.
Click below to register now. 👇
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