Hi ,

Most business analysts are using AI the wrong way.

They open ChatGPT or Gemini, type a quick question, get a generic answer, and walk away thinking AI is not that useful for serious analysis work.

But here is what they are missing.

AI tools like Claude, Gemini, and ChatGPT have a deep research capability that most people are not unlocking because nobody has shown them how to use it properly.

When you know how to prompt AI correctly, here is what becomes possible:

• You upload a 40 page Gartner report and ask it to extract only the insights relevant to your project. Done in seconds.

• You ask it to run a PESTLE analysis on a specific business and industry context not a generic one, your actual project context. It does it in minutes.

• You ask it to help you understand the competitive landscape in an unfamiliar industry before your first stakeholder meeting. It gives you a structured, organised summary you can actually use.

• You use all of that research to build a current state analysis, map out your stakeholder landscape, and gather requirements context faster than you ever have before.

This is what AI powered BA research actually looks like. And I am teaching it live in a free webinar.

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