Hi ,

Why are You Not Building Business Cases?

This provocative question kicked off an insightful session at the just concluded

#ba&beyond conference.

The speaker, Barbara Carkenord, CBAP, IIBA-AAC, PMI-PBA, PMP an experienced Business Analyst with many decades of experience in the field challenged our preconceptions and highlighted why business case analysis (BCA) is a critical skill for every business analyst

Many organizations shy away from BCA, viewing it as time-consuming and documentation-heavy. However, the session revealed its true power and versatility.

Here are some nuggets i noted from the session:

1️⃣ BCA is an iterative process, not a one-time event.

2️⃣ It's applicable at both enterprise and product levels - from project funding to feature prioritization.

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