Hi all 👋
I have a question for you today: how do you build something people want, when you don’t really know your ideal customer profile yet?
That’s the biggest issue I had when I launched iacrea.
Here’s some context:
- I come from tech world, I used to be data scientist @ IBM
- My customers were real estate agents
I didn’t know their daily business life, their true needs. I just guessed what could be awesome for them.
from memelogy
But I quickly realized:
→ SaaS visitors often won’t tell something is not working
Because they need to find your email, leave the page they visit to open their mailbox to write you an email. It takes time, and the friction is high.