I see a lot of indie hackers making this mistake.
(I made it too, more than once.)
Each new project:
→ new audience
→ new problem
→ new stack
→ and everything built before goes to the trash 🚮
Imagine:
→ you build a SaaS for restaurants to make recipes with seasonal vegetables
→ then one for journalists to help to find articles
→ then one for sports lovers to track perfomances
I’ve done that
In the early days, I jumped from a photo for fun portraits, to a Twitter analytics tool, to a crypto trading bot.
Different markets, different users, different everything.
Each time, I was starting from zero.
And guess what? That was a mistake.
Reuse = Compounding
I understood this by watching people like:
→ Tibo — he built 7 Twitter tools before launching a million dollars product Tweet Hunter, reusing the same audience and tech each time. Then, he built Taplio (creators audience), and continued to deliver SaaS for creators: feather, outrank…
→ Marc Louvion — he doubled down on indie hackers as a target, and launched ShipFast, CodeFast, and more. Same audience. Same niche: people want to create SaaS. And earned million dollars as well focusing on that niche.