Hi there,
Recently, I read the story of a founder who shared her disappointment:
She launched a product for young parents, many of her friends were young parents… and yet, they didn’t buy.
They didn’t share her posts.
They didn’t support her launch.
She concluded that they weren’t her “real” friends.
I used to think this, but it’s wrong.
Your friends are not your customers
Friendship isn’t defined by business.
A friend isn’t “better” because they buy your product.
What matters is that they buy because they need it, not out of pity or “just to support you.”
Otherwise, that’s not validation, it’s just a disguised donation.
And as a founder, that’s not what you’re looking for.