Hello there! I'm Pauline, a full time employee in a big company (IBM) and an indie hacker for 3 years. My entrepreneurial journey is a rollercoaster. Buckle up, I'm taking you on my adventure - complete with falls and rebounds to avoid you (I hope) mistakes, and give you transparency about entrepreneurship.
Let’s launch this newsletter (my first personal one) with an overview of my Indie Hacker’s journey.
Automated Trading: My First Tech Crush
It all started during the Covid lockdown - you know, that time when our grandest journey was from the bedroom to the living room. As boredom loomed, I had an idea: automated trading. Indeed, I used to spend hours to analyze the different crypto charts. It was very time consuming.
I enlisted a developer friend to help me build it. Together, we crafted a trading robot that worked 24/7. Result? A ROI five times our initial stake! Amazing isn’t it? We were super happy.
Trading performance: 5x multiple
From Gold Bars to Zero Clients: The fail of Trading Alerts as SaaS
Emboldened by this success, when we were at a 2x multiple, we thought about monetizing our technlogy. But becoming a trading company in France is complicated: you have to be certified by financial organisms. So, we went for plan B - selling customizable trading alerts. We were saving hours of analysis for traders, so we thought it was an excellent idea, traders would love it… Guess how many alerts we sold? Zero. Yes, zero sales. Our ideal audience was not easy to reach (crypto traders). And we spent several months on this.
Lesson learned:
- What's amazing for us might not be for others.
- It’s better to know how to reach your targeted clients before building something.
- Don’t spend too much time on a project if you see no traction, no interest from the people you target.