I started being active on Twitter in the summer of 2022, following a phone call with Tibo, who gave me one of the most valuable pieces of advice I received in 2022: creating a personal brand.
What's even more remarkable is that this advice holds true for various journeys: indie hacking, employee careers, freelancing, journalism, research, and more. Being known and recognized in a particular domain can bring numerous benefits, and that's precisely the topic we're going to explore today.
Estimated reading time: 3min and 14 seconds
Capitalization
I used to create a separate social media page for each business venture I embarked on. However, I was mistaken. If a business fails to gain traction, you might end up discarding its page, along with the audience you painstakingly built, and starting from scratch with your next project.
Now, think about it. What is the common thread connecting all your projects? It's you. By capitalizing on your own identity and personal brand, you won't need to rebuild an audience every time you launch something new.
And… People are naturally inclined to follow individuals rather than companies. Still not convinced? Just take a look at Tesla vs. Elon Musk: 21.5 million followers vs. 170.8 million followers. Elon Musk has 7.9 times more followers than Tesla, the company he founded.