Pauline_cx by Paulinecx

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English or native language content?

One of the question people ask me the most

Is it better to create content in English… or in a smaller niche language?


For a long time, I thought the answer was obvious:


English = bigger market.
More opportunities.
More potential customers.


I share all my journey on X and in my Newsletter in English, so when I decided to launch a YouTube channel, I naturally started in English.


But every time I recorded myself, I felt unnecessary pressure.


Searching for the right words, thinking about my accent.

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