Pauline_cx by Paulinecx

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2025: not everything went as planned

Some wins, some pivots, some things I didn’t manage to keep up with

I’ve been seeing a lot of 2025 recaps lately. It’s a good exercise to realize everything you can do in a year and I encourage you to do it as well 😊


Feedbask: not the growth I expected, but a real shift in progress


In April 2025, I launched Feedbask with Tarun.


More than 300 persons signed up and installed our widget.
Not bad. But most of them are on free plan as it’s quite generous.



So we started pivoting toward something much more concrete: customer support and introduced new plans. It still does customer feedback but now we want to improve the experience of customer having issue. No more emailing users to ask:



All of that comes automatically. And in 2026 it will be possible to automatically get a draft to answer to the client, based on previous answers + documents.

I hope this shift will let us convert more customers!

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