Following the announcement of IACrea’s growing revenues, many of you have asked me about our growth strategy. I was in the midst of finishing my new SaaS—an integral part of my projects' growth strategy—and couldn't respond sooner. But here I am !
Revenue by month for IACrea
Estimated reading time: 2 miinutes and 32 seconds
Here are the top 4 things that worked for me:
1/ Defining the Right Target
Individuals? Too complicated—they don’t renovate their homes regularly and want ultra-customization: more development work, harder to reach. So, I turned to real estate agents: they have a recurring need to help potential buyers envision a property. They need attractive photos without the details of materials and paints used. Not coming from this field, I talked to many of them to understand their needs and how to reach them.