SummaryIn this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unloc...
The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like...
Curious about how AI is disrupting media buying?If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖The Origin Story of Preflect: Brecker share...
Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒📌 Why You Should Listen:Whether you're a Shopify app developer, an e-commerc...
We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights:Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first d...
The Art of Agency Acquisition: What Kyle Hunt Looks for in a BuyoutAre you built to scale?Built for sale?Or built for fail?TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency,...
There are more than 4.4M sites hosted on Shopify.Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless o...
In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creativ...
Top 10 Takeaways 📰Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS.Increm...
Are you struggling to track and measure ROI from your marketing mix?Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey.📢 Marketing Measurement: Balancing Data and InsightsWe've...