Hi [First Name],

I hope you’re doing well. Today, I want to dive into a topic that’s close to my heart...

"Failure".

Not the kind that leaves scars, but the kind that teaches, transforms, and ultimately defines us as creatives.

You already know that there have been nights when I chased that elusive perfect shot only to watch the magic slip away, and mornings when I stared at an image with a mix of frustration and determination.

I’ve made more mistakes than I can count, and each one has taught me something new about light, perspective, and myself.

Calling myself the “world’s best failure” isn’t about celebrating mistakes per say it’s about recognizing that every setback is an opportunity to learn, grow, and inspire. Our creative journeys are filled with challenges that might seem isolating at first, but they’re the very experiences that bind us together.

When we share our struggles and our wins, we prove that none of us are alone.

Here’s how you can help keep this spirit alive:

• Invite Fellow Creatives: If you know someone who’s ever doubted their work or felt stuck, share our Instagram page with them. Every new creative voice makes our community richer.

• Listen and Learn: Subscribe to our podcast here, we share stories of creative setbacks, breakthroughs, and everything in between.

It’s a space to learn from each other’s journeys.

I’d love to hear from you—what’s one creative failure that taught you an invaluable lesson?

Hit reply and share your story.

Your experience might be just what someone else needs to keep pushing forward.

Let’s continue turning our failures into fuel for success and keep this beautiful, messy journey going.

Warmly,

Okedeji Omótèsó

P.S. If you’ve already invited someone to join our creative circle, thank you! Could you share this email with one more friend today?

Together, we can spread the word that our failures are the building blocks of our greatest successes.