Google is looking for 4 key things when their algorithms deciding to index your content: But really doing all of these things and being consistent are probably your best bet. What Does “Helpful” Content Mean in SEO Context? The concept of “helpful” c...
What is Content Marketing and How Can It Benefit My Insurance Agency? Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. For insu...
That was pretty harsh, and I probably just lost a few subscribers, but I’ll be real honest with you. That’s okay with me. Because I understand how this works. But let’s dig this hole a little deeper. I’ve been working with small to medium businesses...
Affordable digital marketing techniques for insurance agencies In today’s digital age, having a strong online presence is crucial for insurance agencies to thrive. But how can insurance agency owners achieve this without breaking the bank? Here are s...
The marketing agency you’ve been talking to probably won’t stop running their mouth about paid ads, and how they can turn around your business with them. But we’re gonna go through the basics so you know what and why you should consider this marketin...
What is List Segmentation and Why is it Important in Insurance Marketing? Segmenting a list means dividing your customer base into smaller groups based on specific criteria, such as personal or commercial lines in insurance. This approach allows for...
Something I see every day when I’m on social media is a business posting an event, a special, or something they need to get in the hands of their customers and prospects right away. But I don’t see it in my feed until 3 or 4 days later. And if it’s h...
What is Social Media Scheduling and How Can it Benefit My Business? Social media scheduling isn’t just about planning posts in advance. It’s a strategic approach that saves time and boosts your online presence. For a small business, it can mean posti...
A concept I’ve been trying to get more business owners to understand is if you only ever write or create content about your products or services. People are going to tune you out. That’s why I created my newsletter, so I can create content that isn’t...
What Are Micro-Influencers? When we talk about micro-influencers, we’re referring to individuals who have a modest but highly engaged following on social media or other digital platforms. Typically, these influencers have followers ranging from a few...