Earlier this week I was talking with Patrick McBride on one of our weekly client calls, and he dropped a bomb on me that threw my regularly scheduled post for a loop. We were talking about content marketing, and the impact on agencies. But then he hi...
In the world of business, understanding customer feedback strategies is crucial. A key component of this is the question, “How did you hear about us?” This seemingly simple inquiry can unlock a wealth of knowledge about your marketing effectiveness a...
How Can I Quickly Adapt My Marketing Strategy in Response to Sudden Market Changes or Crises? In the fast-paced world of business, agility is key. When your marketing plan faces unexpected hurdles, quick adaptation becomes crucial. It starts with hav...
The first time I meet with an agency one of the most important things I ask is, what’s your number one lead source right now? And if I’ve heard it once, I’ve heard it 3,762 times. “Our agency’s primary lead source is referrals”. And when I hear that,...
I have spent the last week reading through the FCC rules, and also read so much analysis on it my brain hurts, but here’s what I’ve learned so far. Now let’s talk about what those three things mean for those of you that are buying leads. The Do Not C...
What is the difference between a marketing tactic, strategy, and plan? Understanding marketing begins with differentiating its core components: tactics, strategies, and plans. A strategy is your long-term approach, outlining the broader goals and how...
Starting February 1, 2024 Google is cracking down on 3 main things for anyone sending more than 5000 emails a day to the google email systems (gmail or workspace). And we all know if Google is doing this the other email providers are going to follow...
Insurtech vs. Brokertech – Understanding the Difference In the rapidly evolving world of insurance, two terms frequently emerge: insurtech and brokertech. While both signify technological advancements in the industry, they cater to different aspects....
I did a very unscientific test and looked at 20 independent insurance agency websites from a random city, of those 20 only 30% were on wordpress or any CMS, of those 20 only 4 had a blog section, and only 2 of them had posted within the last 60 days....
How to Add Video to Your Emails: A Practical Guide Why Use Video Thumbnails in Emails? Videos are a powerful tool in email marketing, but embedding them directly can lead to your emails ending up in the spam folder. The reason? Too much HTML. While s...