Double opt-in or not?Before someone can read your emails, they’ve got to subscribe.But what is the best opt-in method?There’s a never-ending debate in email marketing: single or double opt-in. While both sides have their pros and cons, it will always...
I don't know what to write to youThere is no such thing as writer's block.The proof of this: have you ever had a 'talkers block'?Especially on your favorite topic.Most people can talk for hours.They might make mistakes and sometimes they say the wron...
I dare you to open this emailCongratulations! You opened this email.You win, but so do I!The purpose of our emails we send out to our subscribers is that they get opened and read.If your subject line is not "enticing" enough, or give away what it is...
Time to fill your toolbox - Part 7When we create blog articles, we want them to be easy to read and spice them up with images or videos.People are visual by nature and if they come on to a website that is nothing but text, it can become pretty boring...
The last step already...We reach the seventh step, the last one in our series of 7 steps, to become a successful affiliate marketer.Keep writing quality content.With that said, you need also to attract the right people with your content.You create co...
Using emojis in email marketingUsing emojis in email marketing is a sure-fire way to boost brand awareness, stand out in a user’s crowded inbox, and increase open rates and conversions.They work if relevant to your target audience and your brand’s to...
Time to fill your toolbox - Part 6When you are planning your content marketing strategy, you might not think much about holiday posts. However, it is always a good idea to post holiday-themed posts on your blog. The posts should obviously still be re...
Another email from me...How many emails are too many?A question I asked when I just started out and many other email marketers.There is not a number set in stone, nor days or times that are best to send emails.If you are in fashion, your best frequen...
Before you hit the send button...Why is e-mail such an effective marketing medium in the first place?What's one of its primary strengths?Now think about this for a minute.That's right, it's personal.So threaten your email list in a cold and impersona...
Hi there,Here's my weekly update for August 29th, 2022...In The News 🗒️Google helpful content update is now rolling outGoogle has started to roll out the new helpful content update that it pre-announced last week.As a reminder, Google’s helpful conte...
