World Builders' Guild NewsletterSometimes, my day job looks a lot like a worldbuilding to an extent. I bet yours does, too. You have to manage a huge amount of variables, complete important designs, and communicate your strategy. Putting together all...
World Builders' Guild NewsletterBeep. It's 5:00AM.Sorry, Jocko. I'm 25 minutes late.An icy fistful of water slaps the physical senses into gear. When the brain comes on line, it tickles the dormant soul awake and takes its seat behind two fresh eyes....
Gamers and friends,It's time for another championship update coming to you LIVE from the greatest venue in the world: The PlayArchitect Games Arena!Our announcer, Matt Ventre:"Welcome, ladies and gentlemen, to the SOLD OUT PlayArchitect Games Arena....
World Builders' Guild NewsletterThis is the second and final part of David Ogilvy's immortal list of building great campaigns that we're looking at through the lens of world building.Worlds are advertisements for exciting new realities.David Ogilvy w...
World Builders' Guild NewsletterWorlds are advertisements for exciting new realities.David Ogilvy wrote a chapter called "How to Build Great Campaigns" in his hit book Confessions of an Advertising Man. If you follow his series of points you should b...
World Builders' Guild NewsletterWhenever I got punished as a kid, I tried to negotiate a peaceful compromise. This did not always work.Sometimes I was such a little jerk that I needed the sobbing bedroom exile to think about my crimes.But, those time...
World Builders' Guild NewsletterDrive fast and turn left.That's what I used to think NASCAR was all about when I was younger. I was told it was a bunch of unsophisticated greaseballs swerving irresponsibly around a giant paved circle in cars they did...
World Builders' Guild NewsletterT -20 seconds.Electronic systems activated.T -15 seconds.Throttle to half.T -10 seconds.Reaction control and stability augmentation engaged.T -5 seconds.Throttle to full. Ignition.T -0 seconds.The craft shudders off th...
World Builders' Guild Newsletter$13 billion moves a lot of sand.It's also not enough to keep the global economy from halting your world-building project in its tracks leaving an Earth-shaped cluster of islets to bake in the Persian Gulf.In the early...
World Builders' Guild NewsletterMaking stuff is my crack and I'm an unrepentant junkie.Maybe you're more of a giver or a provider or something along those lines. That's the same idea as "making stuff". The point is you have something valuable inside...