How Fan Engagement Can Unlock Sponsorship Opportunities
Oct 21, 2025 10:01 am
Hi ,
It was another jam-packed week on News Racers Can Use last week and in case you missed any of the posts, here is a roundup of what was covered.
M1 Radical Driving Academy Launched
The M1 Radical Driving Academy has launched with support from Team Stradale and I have all the details in last week’s Driver Development Roundup. I also have the latest driver development news and resources, more inspiring driver journeys and why you need to face your fears! Click here to read all the details.
How Fan Engagement Can Unlock Sponsorship Opportunities
In an exclusive feature on Motorsport Prospects, Kieran Humphries explains how fan engagement can unlock sponsorship opportunities. You can read it here.
How Amateur Drivers are Fueling IMSA’s Porsche Carrera Cup Growth
How amateur drivers are fueling IMSA’s Porsche Carrera Cup growth and how it affects you is just one of the topics covered in last week’s Business of Being a Race Driver. I also have tips on how to start your sponsorship proposal, how to track, measure and understand ROI and much more! Click here to read more
New Ginetta GT2 Hits the Track
The new Ginetta GT2 hit the track in a successful race weekend debut, and I have the details about the race car in last week’s Racecraft & Race Cars Roundup. I also have racecraft tips, the difference between mental health and mental performance and details on this year’s Macau Grand Prix! Click here to read all the racecraft tips and more!
Dynisma DMG-1 Simulator Installed at McLaren
A Dynisma DMG-1 Simulator has been installed at the McLaren Technology Centre and in last week’s Sim Racing Roundup you will go behind the scenes to see how it works. I also have news on how rising F1 star Gabriel Bortoleto uses the sim to learn new F1 tracks and much more. Click here to read all the sim racing details!
Mercedes F1 Achieves 99% Biofuels Coverage for 2025 European Season
Mercedes F1 have achieved 99% biofuels coverage across the 2025 European season and in last week’s Sustainable Motorsport Roundup you will find out how they plan to expand the initiative. I also have news of an electric/hybrid buggy with plans to race the Dakar Rally and much more! Click here to read the latest sustainable motorsport news.
FIA Presidential Elections Facing Increasing Scrutiny
The FIA presidential election is facing increasing scrutiny with the news that the current president will be elected unopposed despite there being three challenger candidates. You will find out how this can be in last week’s edition of the Business of Motorsport. Click here to read more
The Week Ahead
This week in News Racers Can Use you will find out how to apply to the Girls on Track Virtual Experience, introducing your sponsorship proposal and how important is reaction time in racing?
Quote of the Week
"In racing, there are always things you can learn, every single day. There is always space for improvement, and I think that applies to everything in life." – Lewis Hamilton
The Last Lap
Formula 1 teams have used radios to communicate with drivers since the 1980s, so why does the pitlane still use rudimentary pitboards to share information with drivers? Motorsport.com looks into the history of pitboards and why they are still used today.
To your success on track and off!
Mark Boudreau
Motorsport Solutions Architect at Motorsport Prospects