More Motorsport Sponsorship Advice You Can Use

Sep 16, 2025 10:01 am

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As the motorsport season starts to wind down for many of you, it’s time to shift gears and rev up for 2026! Whether you're eyeing a new championship, hunting for that perfect race seat, or chasing after crucial sponsorships, the next few months are bound to be action-packed. But don’t worry—Motorsport Prospects has your back! This week’s newsletter is packed with fresh insights and resources designed to fuel your preparations and keep your motorsport dreams on track. Here’s what I’ve got lined up for you this week!


North American Driver Development Programs

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In case you missed it, last week's Driver Development Roundup offers a wealth of insights that are not to be overlooked! Among the highlights is a comprehensive guide to North American driver development programs, perfect for aspiring racers looking to elevate their skills. Additionally, you'll find valuable advice for those contemplating endurance racing and details about a year-long Formula 4 development program tailored specifically for drivers in their final year of karting. Dive into these topics and more by checking out the full post—you won't want to miss it!


Discovering and Supporting Neurodivergent Motorsport Talent Early

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Discovering and supporting neurodivergent motorsport talent early requires a deliberate process. Here are some tips on how to start from Maja Czarzasty-Zybert. Click here to read them.


More Motorsport Sponsorship Advice You Can Use

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In last week's edition of the Business of Being a Race Driver, I shared valuable insights on motorsport sponsorship that you can put into practice. I trust that these resources will empower you on your journey to achieving your motorsport aspirations. Click here to read the whole post.


Inside McLaren’s Project: Endurance Customer Partnership Program

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In the most recent edition of the Racecraft & Race Cars Roundup, I provided an exciting look into McLaren’s Project: Endurance customer partnership program. Additionally, you'll find a wealth of racecraft tips, insights from a test day behind the scenes, and strategies to manage racing nerves. Be sure to check it out for all this valuable information and so much more!


How Sim Racing Helps When Expensive Track Time is Limited

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Last week’s Sim Racing Roundup explored the role of sim racing in maximizing limited and costly track time, featuring insights from a leading sim manufacturer and a NASCAR driver who advocate for its benefits. Additionally, you'll find the latest tech reviews, news updates, and so much more! Click here to read all the latest sim racing developments aimed at those who want to transition to real-life motorsport.


Goodwood Revival Runs on Sustainable Fuel

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The Goodwood Revival is committed to utilizing sustainable fuel as it strives to ensure that vintage racing remains culturally relevant and environmentally responsible. In last week’s Sustainable Motorsport Roundup, I also highlighted the sustainability initiatives of Rali Ceredigion, insights from Extreme E’s final lab, and much more. Be sure to explore these important developments here!


Porsche Argues for Sportscar Convergence

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In last week’s Business of Motorsport Roundup, I delved into Porsche's advocacy for sportscar convergence at the highest levels amid financial challenges within its own program. Additionally, you'll find updates on Liberty Media's potential plans to sell F1, details about two major motorsport sponsorship deals, and a variety of other exciting topics! Click here to read the latest business of motorsport news.


The Week Ahead

This week is brimming with invaluable insights tailored just for you! Discover inspiring advice to ignite your passion for racing, along with essential tips and tools for securing motorsport sponsorship. Dive into the coveted web page that sponsors rave about, explore the exhilarating experience of racing at Zandvoort, and uncover a wealth of additional exciting content! Don't miss out on this opportunity to elevate your motorsport journey!


Quote of the Week

Since I started in motor racing I've worked with people from all over the world. We are all here to go racing and prejudice will never play any part in that.” - Kimi Raikkonen


The Last Lap

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Here is a fun one for this week's Last Lap. Hagerty has put together six of their favorite iniquitous racing liveries in other words vice-specific liveries.


"You know—beer, liquor, tobacco, gambling, sugar, fried chicken… To our knowledge, brothels don’t sponsor race teams, and we somehow managed to avoid in our discussions the Playboy-liveried Grand Am cars of the early 2000s. And simply because there aren’t enough of us, we overlooked a lot of terrific boozy, nicotine-rich liveries."


Check out their choices here and contribute your own in the comments section.


To your success on track and off!

Mark Boudreau

Motorsport Solutions Architect at Motorsport Prospects

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